Reviewing what is currently on your website will give you valuable insights into what users on your site are looking for. Knowing what pages are ranking well will show you how search engines view your site. Knowing how all the pages fit together will allow you to unlock your site's true potential.
Having fresh content on your website is a sign to search engines that your site is continually providing updated and valuable content to users. In order to help ensure you're always working on the newest piece that fits within your content strategy, it's vital to have a proper content plan.
Writing content on your website is about more than just putting words on the page. It's about providing a clear picture of what information is contained on the page and providing that information in an easy way for readers to digest and for search engines to crawl.
Once you have created your content, it's vital to make sure that content is distributed to the people who are looking for it. There are a ton of different ways you can distribute your content, so make sure you're finding your audience.