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3 Reasons to Start Using Video Marketing


There are lots of reasons to create video content, but in order for it to be worth your investment, you have to see ROI. As you can see in the video above, there are 3 great ways video produces for you.


1. Increased Conversions

2. Improved Search Results

3. Condensed Information

Increased Conversions


According to study, after study, after study, video is getting better results for those who implement it. Not only are they getting more engagement, they're also getting a better ROI for investing in video. Don't continue to settle for less effective efforts, add video to your marketing strategy and watch your conversion rate climb.


Improved Search Results


Not only does video do a better job of creating conversions for those who interact with your site, but it also gets more people to your site in the first place. Some people have reported getting 157% more organic traffic due to adding a video to their page. Your business might be the best-kept secret in your industry, but why keep it a secret? Add a video to your page and watch the search rankings improve your results, and with increased conversion rates, it will further increase your ROI on marketing efforts.


Condensed Information


While this blog post is relatively short, the video at the top is a faster way to convey the information to you. If a picture is worth a thousand words, a video is worth exponentially more. Rather than hope people read through all the information you send, condense your info into a short video and rest assured the info will actually get viewed. And as a bonus, video is also more effective at helping people remember the information in the future as well.


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Eric Carlson

eric@ericzcarlson.com

Farmington, Minnesota

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